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.....Another factor that Meola says makes personal work so appealing is the immediacy of getting it done—assignments, he says, have become increasingly bogged down in business logistics.

"There are so many bids, things get pushed off more and more," he says. "I think there's a much longer lag time between when an assignment starts and when it ends and I've lost a lot of my patience for that. I try to work with the art directors, work with the agencies, but I'm also someone who believes in getting to the point."